Swarovski Optics

Swarovski Optik KG was founded in 1949 as part of the Swarovski Group by Wilhelm Swarovski, the great-grandfather of today's CEO Carina Schiestl-Swarovski, in Absam, Tyrol, where it still has its headquarters today. The company has a German sales office in Rosenheim. With the foundation of the company, the foundation stone was laid for a well-known manufacturer of long-range optical products, which today operates internationally and supplies numerous private and business customers - especially in the hunting, nature and leisure sectors. 

Data & figures about Swarovski Optik

In its more than 60 year history, Swarovski Optik has established itself as one of the world's leading manufacturers of long-range optics for hunting, nature and bird watching, as well as travel and other leisure activities. As a premium brand, the company has been able to achieve and expand its leading market position - especially thanks to the highest optical quality, innovative technology and sophisticated designs. As a result, Swarovski Optik generated sales of EUR 132 million in 2015, an increase of EUR 119 million on the previous year. With an export quota of 91%, the company's main market is outside of Austria.

Around 800 employees work for the company, which as part of a large family business attaches great importance to tradition, sustainability and the future. Fernoptik products are sold in 89 countries - in 40 countries even in direct sales. 

Corporate philosophy and in-house responsibility

Swarovski Optik has been committed to "sustainability" as its core value and since 2016 has published a "Sustainability Report" based on the G4 standard of the Global Reporting Initiative 1 (GRI). Today's company follows the words of Daniel Swarovski, who founded the parent company Swarovski more than 120 years ago and always acted according to the principle of "constantly improving what is good". In the hawk - an imposing bird of prey and at the same time a mountain peak in the Stubai Alps - the company founder saw the ideal symbol for consistency, sustainability and give and take, so that the bird has always adorned Swarovski Optik products. And last but not least, the hawk is one of the company's most characteristic products - binoculars that have been modernised time and again and have been inspiring hunters, nature observers and ornithologists for over 60 years.

Core values of Swarovski Optik

This fundamental responsibility results in various quality factors that are firmly anchored in the company and its actions. First and foremost, the company stands for quality, which is embodied not only by ISO standards and quality management, but in particular by our in-house research and development laboratory. Here, current production technologies and materials are questioned in order to continuously improve them. After all, they want to offer quality at the highest level. In order to guarantee this, we pay attention to uncompromising quality control, continuous improvement, best optical performance and best optical systems as the basis of the products and the company's success.

In terms of sustainability, the Tyrolean company works respectfully with nature. The reason is simple and logical: nature and the environment are the basis of the products and their applications. For this reason, the company relies on environmentally friendly production techniques and strict standards. In this sense, Swarovski Optik plays a pioneering role in modern energy policy. Energy standards should not only be adhered to, but also undercut by the use of modern technologies. As part of its energy policy, the company sees itself as a promoter of awareness of energy issues - inside and outside the company. At the same time, Swarovski Optik is involved in various species and nature conservation projects to preserve and protect habitats and animal species.

Product groups and the classics

The Swarovski Optik range includes binoculars, rifle scopes, telescopes, digiscoping and various accessories. A continuous feature of the products: brilliant optics at the highest level.

Binoculars

Among the binoculars, the hawk is one of the absolute classics of the company and even of the entire industry. The binoculars prove themselves through their traditional size and the unique equipment with Porro prisms, which deliver a large field of view despite their compact design. Defined images with perfect sharpness, bright and rich in contrast, are undoubtedly a well-known feature of Swarovski Optik binoculars.

From a technical point of view, the Habicht models have long since been replaced by more modern and technically superior product ranges from Swarovski Optik - for example the EL binoculars. With its market launch in 1999, the company set a milestone for the first time with binoculars with a through-handle. The unique ergonomic appearance made it possible to adjust binoculars with one hand. At the same time, the EL series impresses with its absolutely brilliant optics, including a large interpupillary distance, which is particularly appreciated by spectacle wearers, who also have a 100% field of vision with these binoculars.

The CL line from Swarovski Optik proves to be the ideal companion for journeys or excursions for hiking and trekking. The models impress with their compact design, which can even be used as opera glasses, depending on the binoculars. Beginners concentrated on the price will be enthusiastic about the SLC binoculars. The models are in the low-cost segment of the manufacturer. However, this does not reduce the quality of the optics.

Where there are few landmarks for distance estimation, hunters and animal observers are best equipped with the EL Range series. The models with integrated angle and rangefinder are particularly convincing for hunting in the mountains or in the steppe. The EL Range with 8x or 10x magnification combines comfort and functionality in the best possible way and is the ideal preparation for a precise shot.

Rifle Scopes

In the riflescope category, Swarovski Optik supplies a broad spectrum to cover almost every situation in the forest, mountains and hunting abroad in the best possible way. With their 6x and 8x zoom ranges, the Z8i and Z6i lines are among the highest quality rifle scope series from the manufacturer. The innovative detail solutions that hunters appreciate in these rifle scopes are the most important - for example the intelligent Swarolight function for switching the illuminated reticle on and off in the Z6i series or the flexible ballistic turret and switchable reticle in the Z8i models. The decisive feature - throughout all Swarovski Optik rifle telephones - is the uncompromising nature of the optics. After all, the high-quality rifle scopes should enable the shooter to fire a precise shot at the decisive moment on the hunt or shooting range.

In addition to the Z8i and Z6i series, Swarovski Optik has launched the X5i, Z4i, Z5 and Z3 series. If you are looking for a reliable long range sight, the best choice is a model from the X5i line, which Swarovski Optik has designed specifically for this purpose. The Z5 can also impress when shooting at long distances and in sports. In the Z6i, beginners will find a low-priced rifle scope that can be adjusted to various situations in the forest and within a short time. Thanks to the illuminated reticle, the models are particularly suitable for night hunting or during the day in poor lighting conditions.

Slim in design, light in weight: these are the Z3 rifle scopes from Swarovski Optik, which are suitable for use on traditional and delicate weapons due to these characteristics. Whether in poor lighting conditions, driven hunts or long-range shots: Also in this series are rifle scopes for the different requirements on the hunt.

All rifle scopes from Swarovski Optik can be ideally complemented by accessories and in-house ballistics programmes.

Telescopes and spotting scopes

Swarovski Optik's range of products is dedicated not only to hunters, but also to nature and bird watchers - or, with the right equipment, to (hobby) astronomers. For these purposes, Swarovski Optik has developed telescopes and spotting scopes which, like rifle scopes and binoculars, offer brilliant optical performance. With the various lines ATX/STX, ATS/STS, CTC/CTS and STR, the manufacturer offers the right product for every requirement and every price class, which can be adapted modularly within its range. Thus, different situations and requirements can be covered with a telescope or spotting scope.

The ATX/STX series proves to be an absolute top class product. Its models guarantee maximum functionality and deliver perfect images even over long distances. Easily dismantled and transported, the telescopes and spotting scopes are not too much of a burden even on longer hiking and outdoor tours and are the perfect optics when it comes to bird and wildlife observation. Of course, the manufacturer also offers matching eyepieces and tripods.

Digiscoping

Digiscoping, the photographer through telescopes, is a special form of nature and animal observation and is therefore supported by Swarovski Optik with special equipment. Whether you want to photograph through the telescope with a compact, reflex or digital camera is irrelevant. However, Swarovski Optik only offers suitable adapters for the most common models from various camera manufacturers.

For the ATX/STX and ATS/STS telescope lines, the company offers suitable eyepieces and adapters that can be combined with various camera models. They also include accessories for digiscoping with the smartphone (iPhone).

By the way: If you would like to photograph distant objects, digiscoping can even be an inexpensive alternative to classic camera lenses. In addition, both telescope and camera can be used separately for digiscoping. So you can only observe and only photograph or combine.

Swarovski Optik - the holistic outfitter

The manufacturer demonstrates expertise in all areas - both in product development and research and in knowledge of the various areas of hunting, nature and animal observation. This makes Swarovski Optik a manufacturer that supplies the complete package and helps with valuable know-how to find the right equipment and even to improve its own skills.

In terms of quality, functionality and optics, there is hardly a manufacturer who can match the optical performance of Swarovski Optik. The company succeeds in maintaining and expanding this position through continuous research and further development of products and technical details, among other things. Among them are innovations such as Swarolight, an automatic switch-off with tilt sensor for reticles with illumination, Swarovision, unrivalled edge sharpness thanks to Field Flattener lenses, and the modularity of the various products, which offers undreamt-of flexibility in product use.

As such an important manufacturer for the industry, the Titanium-Gunworks.de range naturally includes the complete Swarovski Optik product range. We will be happy to advise you in detail on the products of this high-quality brand and assist you in selecting the right hunting equipment.

By the way, Titanium Gunworks has been a premium dealer for Swarovski Optik since 2006! And not without pride!